# identity.md

## Organization Overview
- **Company Name:** Luma Nutrition
- **Mission:** To provide premium, high-quality supplements made in the USA, ensuring reliability and never cutting corners on the people counting on them.
- **Company Structure and Legal Entity:** Veteran-owned business. Details forthcoming regarding specific legal entity.
- **Founded Date and Location:** Founded by a U.S. Army Veteran. Details forthcoming regarding specific date and location, though operations are based in the USA.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Founded by a U.S. Army Veteran. (See also: [https://lumanutrition.com/pages/about-us](https://lumanutrition.com/pages/about-us))
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Upholds values of integrity, quality, and reliability, emphasizing not cutting corners and providing products that are Made in the USA and 3rd party tested.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a direct-to-consumer provider of premium nutritional supplements, focusing on high-quality manufacturing in the USA, fast shipping, and third-party testing for product assurance.
- **Location(s) and Geographic Presence:** Operations are based in the USA, with products proudly "Made in the USA." Specific locations are details forthcoming.
- **Key Partnerships and Affiliations:** Engages in 3rd party testing to ensure product quality and safety. Details forthcoming regarding specific partners.